Pendo "0-1": Lessons Introducing Product Analytics to a Large Organization

Jun 19, 2024

Series Introduction

Starting from scratch with product analytics can feel like a daunting challenge, especially when you're navigating complex corporate environments. This blog series aims to break down the process of introducing product analytics capabilities and practices to an organization, sharing best practices and real-world insights through the lens of Pendo, a product analytics platform.

Whether you're a product manager, senior leader, or an executive at a product-based company, understanding the intricacies of Pendo integration & establishing strong analytics practices are crucial for leveraging data to drive better product decisions. 

This series will distill these insights into actionable advice, focusing on areas such as:

- The technical nuances of integrating Pendo
- Establishing strong product and stakeholder expectations
- Techniques for rolling out Pendo best practices across diverse teams
- Strategies for building trust and reliance on product analytics
- Designing strategic approaches tailored to your team's needs

The technical integration of Pendo is merely the tip of the iceberg. The real work lies in educating teams, developing trust in data, crafting strategic approaches, and ensuring meaningful adoption.

Real World Learnings

Our experience with Pendo integration is grounded in real-world scenarios. We worked with a large corporate client, starting from zero and building a comprehensive product analytics capability. This wasn't just about plugging in a tool; it involved aligning over 50 development teams across multiple business units, each with unique needs and goals.

When we say "0-1," we don't just mean with Pendo, but with the concept of product analytics as a whole. The technical integration of Pendo is merely the tip of the iceberg. The real work lies in educating teams, developing trust in data, crafting strategic approaches, and ensuring meaningful adoption. Over two years, we gathered extensive insights into the challenges and best practices of bringing product analytics to an organization. 

Stay Tuned...

In the coming weeks, our blog series will cover various aspects of Pendo integration, each post designed to provide valuable takeaways for your organization. 

Keep an eye on Modern Product's blog and LinkedIn page for upcoming posts. We're excited to share these learnings with you.

Conclusion

We believe that our experiences and insights will be invaluable for teams in similar situations, helping you avoid common pitfalls and achieve successful Pendo integration. If you're considering integrating product analytics into your organization, let's chat. Modern Product is here to help you every step of the way. Contact us to set up a time for a discussion.

Stay tuned for the first post in our series, where we’ll dive deep into the initial steps of Pendo integration and setting the foundation for success.